IWG partners with William Hill

  • IWG has rolled out its full portfolio of games with William Hill in a deal which enhances the bookmaker’s online instant win offering. Following the integration of IWG’s Progressive Play RGS via OpenBet, Hills now offers a much improved instant win portfolio with over 100 games to choose from. The operator’s customers will now be able to enjoy popular IWG games including the industry leading Cash Buster and Slingo.

    The deal marks another significant commercial agreement for the supplier, with its content already live with 888, Foxy Bingo and Mecca Bingo.

    “Partnering with one of the industry’s most recognised names is a major deal for us and we’re thrilled William Hill has entrusted us to expand their online instant win offering," said Rhydian Fisher, CEO at IWG. “Through our Progressive Play RGS network, Hills will now be able to offer a comprehensive portfolio, and we’re sure their players will enjoy the vast array of games on offer.”

    “The demand for instant win games has grown exponentially in recent times and we’ve been looking to boost our offering in this space," said Ciara Nic Liam, head of gaming at William Hill. “Choosing IWG to deliver a high volume of games was a no brainer for us, with their quality content renowned in the industry. The ease of integrating the Progressive Play RGS has made the whole process simple, and we look forward to a long-standing relationship with IWG.”